Assignment Overview
This week you will create an offering for any product (anything in the automotive area) that interest you currently on the market OR you can create a ficticious one of your own. You will distinguish between the three major components of Product, Price and Service and what identify the technologies you will use and why.
Key Points to Consider
1. Review the visual concept on page 200 and think how / where your product relates to it
2. Is your approach more a product or service dominant appoach
3. What type of consumer offering catagory does your product fall into and is this a good thing? Can you control its catagory? Explain.
Your paper must be 2 – 4 pages in length and adhere to APA rules with a minimum of two scholarly references.
No A.I.
Last Completed Projects
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